This design has generated over $10,000 in revenue for the Chocolate Milk Monday Club! My proudest non-packaging achievement to date. The Surfin' Cow is now recognizable throughout the Virginia Tech campus and visually defined Chocolate Milk Monday's new direction after the pandemic. The hoodie is up for sale every Fall semester and comes in a variety of colors.
Although I graduated some time ago, I've supported newer designs and developments within the merchandise line to ensure our brand recognition is in the lead out of all clubs at Virginia Tech. We also had limited edition bucket hats and beanies! Fun stuff.